PGDM – Marketing
(with Domain specialization in Digital Marketing/ Business Analytics /Retail)
1
Semester
- Managerial, Indian Economy and Policy
- Legal & Indian Ethics & Business Environment
- Business Communication
- Indian Financial System, Reporting. Statements & Analysis & Financial analysis
- Marketing Management & Research
2
Semester
- Operation Management & Project Management
- Human Resource Management
- Organizational Behavior & Designs
- Corporate Strategy, Social Responsibility, Sustainability & Entrepreneurship
- Business Analytics
3
Semester
- Service Marketing
- Sales & Distribution Management
- Integrated Marketing Communication
- Fundamentals Of Sales And Marketing
- Rural Marketing
- Internship
4
Semester
- Distribution Management
- Brand Management
- Consumer Behavior
- Digital Marketing
- Competency Building
- Project Work
Unique Features of Our Program
- One week of Global Study Immersion program
- Three levels of internship & experiential learning
- International Faculty taught modules
Eligibility Criteria
Passed Bachelors (Any Stream), Obtained at least 50% marks [45% in Case of candidates belonging to reserved category) in the Qualifying Examination.
Admission Criteria
CAT, XAT,CMAT,ATMA,MAT,GMAT or the common entrance examinations (if any) conducted by the respective state Government with last 1 year result from the date of application will be considered valid or else student has to appear for AIHM Entrance Exam.
Merit will be disclosed based on exam result & personal interview round.
Fee Structure
Rs. 02 Lacs Per Annum
Note: The Opportunity to do Global immersion will be available to desirous students at an additional cost.