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PGDM – Marketing

(with Domain specialization in Digital Marketing/ Business Analytics /Retail)



  • Managerial, Indian Economy and Policy
  • Legal & Indian Ethics & Business Environment
  • Business Communication
  • Indian Financial System, Reporting. Statements & Analysis & Financial analysis
  • Marketing Management & Research



  • Operation Management & Project Management
  • Human Resource Management
  • Organizational Behavior & Designs
  • Corporate Strategy, Social Responsibility, Sustainability & Entrepreneurship
  • Business Analytics



  • Service Marketing
  • Sales & Distribution Management
  • Integrated Marketing Communication
  • Fundamentals Of Sales And Marketing
  • Rural Marketing
  • Internship



  • Distribution Management
  • Brand Management
  • Consumer Behavior
  • Digital Marketing
  • Competency Building
  • Project Work

Unique Features of Our Program

  • One week of Global Study Immersion program
  • Three levels of internship & experiential learning
  • International Faculty taught modules

Eligibility Criteria

Passed Bachelors (Any Stream), Obtained at least 50% marks [45% in Case of candidates belonging to reserved category) in the Qualifying Examination.

Admission Criteria

CAT, XAT,CMAT,ATMA,MAT,GMAT or the common entrance examinations (if any) conducted by the respective state Government with last 1 year result from the date of application will be considered valid or else student has to appear for AIHM Entrance Exam.

Merit will be disclosed based on exam result & personal interview round.

Fee Structure

Rs. 02 Lacs Per Annum

Note: The Opportunity to do Global immersion will be available to desirous students at an additional cost.

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Those applicants who have not taken any competitive examination can opt for taking 'AIHM Entrance Test'.